Elon Musk's audacious decision to rebrand Twitter as X.com may be polarizing, but it highlights his visionary ideas and long-term thinking.

It’s easy to fall into the way things have always been done – not just in life but in business and industry. So when your company has been in business for decades, making the decision to rebrand can be a difficult one.

Let’s explore what legacy branding is, how to intentionally create one, and why it's important for founders, change-makers, and thought leaders who want to leave a lasting impact on the world.

Even the most successful businesses can become stagnant or lose their relevance over time. In this blog post, I'll explore 4 reasons why even thriving brands need to embrace rebranding to stay relevant, competitive, and successful.

Colour affects our mood, sparks memories, and affects our buying decisions. The colours you choose to represent your brand shape the perception people have of your business.