LAB NOTES
Strategic insights, brand transformations, and bold ideas for founders ready to scale, sell, or step into what’s next. Written for visionary entrepreneurs who know their brand is their greatest asset.
The Psychology of First Impressions
Learn how your personal and business brand shape first impressions, influence trust, and create lasting connections in seconds.
Shifting Gears
My parents told me that if I ever wanted a car to drive, I'd have to learn to drive a stick shift.
I had to adapt or not drive. I chose adapt.
You: The Secret Ingredient to Your Brand's Success
Learn how showing up authentically, sharing your opinions, and telling your story can amplify your personal brand and attract the right clients.