LAB NOTES
Strategic insights, brand transformations, and bold ideas for founders ready to scale, sell, or step into what’s next. Written for visionary entrepreneurs who know their brand is their greatest asset.
I Made a Positioning Mistake
Discover what I got wrong about branding for founders – and why understanding what they want, not just what they need, changed everything.
3 Ways You Are Overwhelming Your Dream Clients
Have you ever been in a position where you were on the phone with someone or on their website and you felt so overwhelmed with the options being presented that you found yourself shutting down?