LAB NOTES
Strategic insights, brand transformations, and bold ideas for founders ready to scale, sell, or step into what’s next. Written for visionary entrepreneurs who know their brand is their greatest asset.
The Redesigned Canadian Passport
Today on the blog, I voice my opinion on why I think this flawed new design for the Canadian Passport symbolizes a weak identity. I share a new perspective on what went wrong, who's to blame and where we go from here.