LAB NOTES
Strategic insights, brand transformations, and bold ideas for founders ready to scale, sell, or step into what’s next. Written for visionary entrepreneurs who know their brand is their greatest asset.
3 Common Branding Mistakes and Their Cures
Many entrepreneurs are struggling with common branding mistakes that, once cured, can dramatically improve your brand's potential.
Color Psychology in Business: Evoke Emotions and Build Brand Recognition
The colors you choose to represent your brand shape the perception people have of your business. So that means your colors need to reflect your brand personality and the value you offer your clients and customers.