LAB NOTES

Strategic insights, brand transformations, and bold ideas for founders ready to scale, sell, or step into what’s next. Written for visionary entrepreneurs who know their brand is their greatest asset.

Branding + Strategy Laura Beauparlant Branding + Strategy Laura Beauparlant

Branding Your IP

Your Intellectual Property (IP) – the secret sauce that sets your services apart. Branding this IP not only adds value to your business but can also create new revenue streams and growth opportunities. Let’s dive into why and how you should brand your methodology.

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Entrepreneurship Laura Beauparlant Entrepreneurship Laura Beauparlant

2023 Business Trends

In periods of reset, there are always great opportunities, and now is no different. Let’s shape the trends rather than follow them. Here are 5 key business trends I see being important this year and beyond. 

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Branding + Strategy Laura Beauparlant Branding + Strategy Laura Beauparlant

Think First. Design Later.

Recently I’ve spoken with several entrepreneurs struggling with their business and feeling the pressure to go in a new direction or choose a niche that deep down doesn’t feel aligned with them. They wonder why they aren’t getting the right clients, why they feel so conflicted and why their business is stagnant or even shrinking.

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