LAB NOTES
Strategic insights, brand transformations, and bold ideas for founders ready to scale, sell, or step into what’s next. Written for visionary entrepreneurs who know their brand is their greatest asset.
When the Founder Becomes a Liability
When a founder’s personal brand overshadows the business, the risk isn’t just reputational, it’s financial. From Elon Musk to Kanye West, this article explores how mismanaged personal brands can destroy brand equity and force exits.
Why I Separated My Personal Brand from My Business
Separating your personal brand from your business isn’t about ego, it’s about clarity, scale, and exit readiness. Here’s why I finally did it, and why many founders need to do the same.