LAB NOTES
Strategic insights, brand transformations, and bold ideas for founders ready to scale, sell, or step into what’s next. Written for visionary entrepreneurs who know their brand is their greatest asset.
Cracking the Code: The egelloC Brand Transformation
This is a before-and-after you don’t want to miss! See how we helped College Admission Secrets evolve their brand with a clever name, powerful messaging, and a bold new look.
Brand Evolution: Conscious Leaders Quest
Conscious Leaders Quest envisioned a brand that extended beyond their initial leadership adventures in Costa Rica, one that would resonate deeply not just with the founders, but also with their ever-expanding audience.
The Alive Dental Rebrand Success Story
In the world of dentistry, most brands look and sound the same. In our blog post today, we share the before and after of our client Alive Dental and the reasoning behind it.
Transforming Tradition
It’s easy to fall into the way things have always been done – not just in life but in business and industry. So when your company has been in business for decades, making the decision to rebrand can be a difficult one.