LAB NOTES
Strategic insights, brand transformations, and bold ideas for founders ready to scale, sell, or step into what’s next. Written for visionary entrepreneurs who know their brand is their greatest asset.
How To Stand Out in a Sea of Sameness
Baking and branding both require just the right elements and chemistry in order to get the best (and tastiest) results. So I often talk about the ingredients that are required for your brand to stand out.