LAB NOTES
Strategic insights, brand transformations, and bold ideas for founders ready to scale, sell, or step into what’s next. Written for visionary entrepreneurs who know their brand is their greatest asset.
Does your brand match your business direction?
Before undertaking a rebrand, you first must get clear on the direction you want for your business. Do you know how big you want to grow, what kinds of clients you want to serve and the place you want to stake in your industry?