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Randolph College

Randolph College in Toronto was in need of a fresh, authentic and inspiring brand that better reflects what they do, who they serve and how they are different.

We were thrilled with the opportunity to work with such an amazing performing arts school.

The first step was to build the brand foundation together, which we did through our signature Brand Camp process. The foundation drives all of their new messaging as well as the new visual brand we created.

Randolph College and Randolph Kids have all the same elements, (icon, fonts, layout) the only difference is the primary colour. This shows the brands are part of the same family and yet helps to distinguish between them since they have a different audience.

Below we have featured their brand essence, position and personality.

BRAND ESSENCE
Ignite. Transform. Shine.

BRAND POSITION
We are a brave and inspired community, nurturing the artist within.

BRAND PERSONALITY
Persistent | Resilient | Confident | Joyful | Playful | Authentic | Exuberant | Creative
Intentional | Respectful | Collaborative | Passionate | Daring | Brave | Intelligent