LAB NOTES
Strategic insights, brand transformations, and bold ideas for founders ready to scale, sell, or step into what’s next. Written for visionary entrepreneurs who know their brand is their greatest asset.
My Journey to the Summit
I was pushed to my limit and found my purpose in a bowl of oatmeal. My alarm range at 3:30am. It was dark and cold and unfamiliar. I wiped the sleep from my eyes and joined the others for coffee and prepared for the challenging trek ahead. At 4am with our headlamps on, we began the hours long hike to the summit.