LAB NOTES
Strategic insights, brand transformations, and bold ideas for founders ready to scale, sell, or step into what’s next. Written for visionary entrepreneurs who know their brand is their greatest asset.
Competition Is NOT a Four Letter Word
This idea of "there are no winners and losers, everyone gets a ribbon for participation" is having a deep impact on the value of competition. If you never lose, what's the motivation to try to win?
The Power of Observation
“How did you break your femur?”
This late night question I was asked recently had me consider how keen observation has the power to transform your business and you branding.