LAB NOTES
Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!
Rebranding After Acquisition
So, you've just bought a business – congratulations! You've got the process, the equipment, and a client list. But here's the big question: Is the brand you bought any good, or does look like it belongs on a floppy disk?
When it’s time for a Brand Revolution
When our client Sandra Piccoli first came to us, she had recently left behind her corporate career to start her business. She got a logo and website created but quickly realized that they weren’t going to work.
Branding Before & After: A Spiritual Rebirth
When you read the words “Psychedelic Therapy” what do you think of? For many, the words carry a connotation of avoiding reality and disconnecting from it all by sitting back - with a bunch of trippy mushrooms perhaps. But, this could not be further from the truth.