LAB NOTES

Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!

Laura Beauparlant Laura Beauparlant

ASMR – Is it Right for Your Brand?

If you haven't heard of ASMR yet, you're not alone, but it's time to get acquainted. ASMR might just be the marketing strategy you never knew you needed.

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Entrepreneurship Laura Beauparlant Entrepreneurship Laura Beauparlant

2023 Business Trends

In periods of reset, there are always great opportunities, and now is no different. Let’s shape the trends rather than follow them. Here are 5 key business trends I see being important this year and beyond. 

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