LAB NOTES
Strategic insights, brand transformations, and bold ideas for founders ready to scale, sell, or step into what’s next. Written for visionary entrepreneurs who know their brand is their greatest asset.
Find your niche
We are all too close to our business to see what is obvious to others. Many of us entrepreneurs spent most of our time in a bit of a bubble and we can't be objective. We need someone else to be a sounding board, to listen and help you see what you don't see.
What is your brand missing?
You know your brand needs something, but you're just not sure what it is. That was the case for Cindy Wagman of THe Good Partnership
Does your brand match your business direction?
Before undertaking a rebrand, you first must get clear on the direction you want for your business. Do you know how big you want to grow, what kinds of clients you want to serve and the place you want to stake in your industry?
The Study Studio Rebranding
The owners of The Study Studio bought the business a number of years ago and it was time to give the outdated brand a complete overhaul.
From Burnt Out To Fired Up
I was very excited when Dr. Lisa Watson participated in the very first online session of Brand Camp last spring and we are both thrilled with the outcome.
Pulling it all together – for real!
In the 14 years since I started my business, I’ve had my share of amazing and challenging clients. But everyone once in a while a client comes along that has a way of reminding me why I do what I do and helps me to confidently own my strengths.
Going Beyond The Headshot
The world has been changing quickly and as a business owner, you have to keep up with where things are headed. What I've seen is that the client experience will be a dominating factor in business.
Are Business Cards Dead?
I went to a networking event recently and one women said she remembered me and my business card She could describe it in great detail and I was seriously impressed.
A Brand Camp Success Story.
We created the branding for Vibrant Workplace Strategies 7 years ago and last year the owner was ready for a change and fresh perspective on her business and its direction.
Social Media Graphic Sizing Guide 2017
Creating the various graphics needed across all of your social media platforms can be tedious and confusing so we've created this easy to follow and up-to-date guide for 2017.
5 Design Trends for 2017
Design trends change and evolve, much like business itself, and your brand can always benefit from watching and understanding current design trends to see if they are relevant to your business and industry.
Pinterest: How To Create A Mood Board For Your Branding
We’ve created a step-by-step guide for creating a Pinterest board that will be extremely beneficial in the design process.
BIG ANNOUNCEMENT…
It has been hard to contain our excitement about our rebrand and now we are letting the cat out of the bag….Laura K Design is now Lab Creative!