What is your brand missing?

You know your brand needs something, but you’re just not sure what it is. That was the case for Cindy, founder of The Good Partnership. She’d been bootstrapping her business since day 1 and hadn’t invested much in the brand development and design. It got her started, but she wasn’t particularity proud of it. Now,… Read the rest of the post…

Does your brand match your business direction?

Health Over All Moodboard and Logo

Before undertaking a rebrand, you first must get clear on the direction you want for your business. Do you know how big you want to grow, what kinds of clients you want to serve and the place you want to stake in your industry? During the branding process we go through with our clients, sometimes… Read the rest of the post…

Revolutionizing my business

Laura Beauparlant - Founder Lab Creative

April 1st is a significant date in my life and business. For starters, my husband proposed to me on that day 15 years ago. We often joke that it is the longest running April Fools joke going. But seriously, we couldn’t be crazier about each other! As for business, on April 1st, 2016, I officially… Read the rest of the post…

Filling The Well

Laura Beauparlant Filling the well in mexico

As an entrepreneur, a mom, a speaker and professor – my attention is needed in many different places on any given day. At times I feel like I can’t focus on a task because my brain is thinking about all the other things I need to do. Does that ever happen to you? I’ve realized… Read the rest of the post…

What Teaching Has Taught Me

Laura Beauparlant teaching

Last year I decided that I wanted to help create the next generation of designers. I LOVE typography and was thrilled when an opportunity came up for me to teach this subject at George Brown College here in Toronto. I’m now into my second semester and I have to say that learning the curriculum and… Read the rest of the post…

From Burnt Out To Fired Up

Dr. Lisa Watson, ND Logo

It’s never too late for a Brand Update. I first met Dr. Lisa Watson several years ago when she became my naturopath at Oma Chiropractic. She is amazing at what she does and I love her approach to my healthcare. (She also happens to have been voted Now Magazine’s Readers Choice – 2017 Best Doctor.)… Read the rest of the post…

7 Lessons From An Entrepreneur

Laura Beauparlant - Founder, Lab Creative Inc

Things I learned about running my business in 2017 2017 has been an exciting and challenging year and it’s hard to believe it is almost over. I’ve learned so much about myself and about running my business (despite the fact that I’ve been an entrepreneur for close to 14 years) and I wanted to share the top… Read the rest of the post…

Pulling it all together – for real!

Bearing Coach Before and After

Develop a brand that takes you from generic to remarkable In the 14 year since I started my business I’ve had my share of amazing and challenging clients. But everyone once in a while a client comes along that has a way of reminding me why I do what I do and helps me to… Read the rest of the post…