When a founder becomes the brand, personal actions can trigger forced exits. This case study explores how CrossFit’s crisis exposed the risks of founder-led brands, and what founders must do to protect long-term value.

Every founder exits their business one way or another by choice, by force, or by death. Here’s how to prepare your brand now so you can exit on your terms.

Separating your personal brand from your business isn’t about ego, it’s about clarity, scale, and exit readiness. Here’s why I finally did it, and why many founders need to do the same.

Founders, your personal brand is more than visibility, it’s a strategic asset. Learn why ignoring it before or after an exit can cost you opportunities and growth.

Learn how strategic exit branding increases your business’s perceived value before a sale. Simple brand enhancements can lead to a higher sale price and attract better buyers.

Discover how the Alive Dental rebrand elevated their market position, aligned their mission, and set the business up for future growth or a potential sale.

Strategic branding is more than logos and websites. Learn how exit-ready branding can increase your company’s value, attract premium buyers, and create a lasting legacy.