LAB NOTES
Strategic insights, brand transformations, and bold ideas for founders ready to scale, sell, or step into what’s next. Written for visionary entrepreneurs who know their brand is their greatest asset.
Cracking the Code: The egelloC Brand Transformation
This is a before-and-after you don’t want to miss! See how we helped College Admission Secrets evolve their brand with a clever name, powerful messaging, and a bold new look.
Why NOT to Hire a Specialist
Think hiring a specialist is always best? Learn why stepping outside your industry can help your business stand out and build a lasting legacy.
The Many Sides of an Entrepreneur
We all have many sides, and we often only show the one we think will help us fit in and be liked. It’s a defence mechanism to keep us safe.
How to Create a Unique Signature Process for Your Brand
When you have a positive experience with a brand, it’s not just the products or service, it’s every step along the journey - from start to finish.
How to Build a Brand as Captivating as Bridgerton
As I binge-watched the new episodes of Bridgerton, I can't help but be in awe of the branding brilliance behind it. Learn insights and tips on how to channel the same magnetism into your business.
The Impact of Brand on Paid Advertising
In a world where most of the population seems to have their noses stuck in some type of technological device, it’s no surprise that digital marketing has become the go-to method of marketing for many businesses.
Mastering the Art of the ‘No’ in Entrepreneurship
As entrepreneurs, it’s easy to fall into the trap of saying yes to everything. Saying No is about making choices that align with your deepest values and vision for your life and business.
Rebranding After Acquisition
So, you've just bought a business – congratulations! You've got the process, the equipment, and a client list. But here's the big question: Is the brand you bought any good, or does look like it belongs on a floppy disk?
Mastering Personal Branding in Seconds
We are so overwhelmed with social media, emails, text messages and task switching that the window to make a lasting impression is incredibly brief – we're talking less than 7 seconds.
Branding Your IP
Your Intellectual Property (IP) – the secret sauce that sets your services apart. Branding this IP not only adds value to your business but can also create new revenue streams and growth opportunities. Let’s dive into why and how you should brand your methodology.
ASMR – Is it Right for Your Brand?
If you haven't heard of ASMR yet, you're not alone, but it's time to get acquainted. ASMR might just be the marketing strategy you never knew you needed.
Color Psychology in Business: Evoke Emotions and Build Brand Recognition
The colors you choose to represent your brand shape the perception people have of your business. So that means your colors need to reflect your brand personality and the value you offer your clients and customers.
From Twitter to X.com
Elon Musk's audacious decision to rebrand Twitter as X.com may be polarizing, but it highlights his visionary ideas and long-term thinking.
The Redesigned Canadian Passport
Today on the blog, I voice my opinion on why I think this flawed new design for the Canadian Passport symbolizes a weak identity. I share a new perspective on what went wrong, who's to blame and where we go from here.
Do You Know Your ‘Why’?
Your ‘Why’ is a genuine expression of why you do what you do. I see it as a measuring stick when making decisions in your business. If you deeply connect with why you do what you do, it makes those decisions easy.
Building a Legacy Brand
Let’s explore what legacy branding is, how to intentionally create one, and why it's important for founders, change-makers, and thought leaders who want to leave a lasting impact on the world.
Protect Your Brand
It’s no secret that in today’s digital age, having a website is essential to reach and engage with potential clients. In today’s blog post I will share a cautionary tale and 4 reasons why it’s imperative for you to OWN your domain name.
The Evolution of Success
Even the most successful businesses can become stagnant or lose their relevance over time. In this blog post, I'll explore 4 reasons why even thriving brands need to embrace rebranding to stay relevant, competitive, and successful.