LAB NOTES
Strategic insights, brand transformations, and bold ideas for founders ready to scale, sell, or step into what’s next. Written for visionary entrepreneurs who know their brand is their greatest asset.
Why I Separated My Personal Brand from My Business
I’ve been advising founders for years to separate their personal brand from their business…but I wasn’t walking the talk. Here’s what happened when I finally did, and why it changed everything.
Branding Your IP
Your Intellectual Property (IP) – the secret sauce that sets your services apart. Branding this IP not only adds value to your business but can also create new revenue streams and growth opportunities. Let’s dive into why and how you should brand your methodology.
Strategic Exit Branding
How to leverage real estate tactics to elevate your business value before you sell. Does your brand reflect the true worth and potential of your business? If not – you are leaving money on the table.