LAB NOTES
Strategic insights, brand transformations, and bold ideas for founders ready to scale, sell, or step into what’s next. Written for visionary entrepreneurs who know their brand is their greatest asset.
Courage Over Comfort: What Papua New Guinea Taught Me About Doing Hard Things
Entrepreneurship, like scuba diving, demands courage, not comfort. My trip to Papua New Guinea reminded me what’s waiting on the other side of discomfort: the real, aligned, unstoppable version of me.
Entrepreneurial Lessons from an Erupting Volcano
Last May I was on my way to Uganda for an epic Wayfinders trip, and everything that could go wrong, did.
The Referable Business
“Tell me about your trip to Uganda!” I’ve been asked this over and over again since I travelled there a few weeks ago and I love talking about it. Learn why I’m a raving fan and how you can build a business like this.
My Journey to the Summit
I was pushed to my limit and found my purpose in a bowl of oatmeal. My alarm range at 3:30am. It was dark and cold and unfamiliar. I wiped the sleep from my eyes and joined the others for coffee and prepared for the challenging trek ahead. At 4am with our headlamps on, we began the hours long hike to the summit.