I'll be honest, writing a book was never something I thought I would do. It wasn't something I dreamed of doing as a kid and in fact, up until a few years ago, I wouldn't have even described myself as a writer.

I’m very generous with my time and energy, and with gift-giving – when I find something perfect and meaningful for the person I’m buying for.

At the time I write this post – our entire country awaits game 6 of the NBA Championship with the Toronto Raptors and the Warriors.

So basically Canada is closed. Don’t call, don’t text…because we won’t answer. We have a game to watch.

I’ve been paying attention to why some entrepreneurs seem to be killing it and others are struggling – and I have noticed a pattern emerging.

Catherine Kerr came to us with an identity crisis. She's an amazing keynote speaker, workshop facilitator and performance trainer - however, her brand was missing the mark.

If your brand is what people believe about you, then your reputation truly IS your brand. It's how you make people feel, the impression you leave them with and the trust you build.

We are all too close to our business to see what is obvious to others. Many of us entrepreneurs spent most of our time in a bit of a bubble and we can't be objective. We need someone else to be a sounding board, to listen and help you see what you don't see.

You know your brand needs something, but you're just not sure what it is. That was the case for Cindy Wagman of THe Good Partnership

Before undertaking a rebrand, you first must get clear on the direction you want for your business. Do you know how big you want to grow, what kinds of clients you want to serve and the place you want to stake in your industry?

The owners of The Study Studio bought the business a number of years ago and it was time to give the outdated brand a complete overhaul.

I was very excited when Dr. Lisa Watson participated in the very first online session of Brand Camp last spring and we are both thrilled with the outcome.

In the 14 years since I started my business, I’ve had my share of amazing and challenging clients. But everyone once in a while a client comes along that has a way of reminding me why I do what I do and helps me to confidently own my strengths.

The world has been changing quickly and as a business owner, you have to keep up with where things are headed. What I've seen is that the client experience will be a dominating factor in business.

I went to a networking event recently and one women said she remembered me and my business card She could describe it in great detail and I was seriously impressed.

We created the branding for Vibrant Workplace Strategies 7 years ago and last year the owner was ready for a change and fresh perspective on her business and its direction.

Design trends change and evolve, much like business itself, and your brand can always benefit from watching and understanding current design trends to see if they are relevant to your business and industry.