Catherine Kerr came to us with an identity crisis. She's an amazing keynote speaker, workshop facilitator and performance trainer - however, her brand was missing the mark.

If your brand is what people believe about you, then your reputation truly IS your brand. It's how you make people feel, the impression you leave them with and the trust you build.

Does your headshot look like you? Does it express the essence of you authentically? Many people I meet or work with don't have a high quality, flattering or event current photograph of themself.

As I reflect on my year, I took a look to see which of my blog posts resonated most with my readers (aka you!) I've compiled a list of the top 5.

I believe that life is what you make of it. It's not what happens to you – it's how you react and what you learn that matters. It's what you make happen.

When it comes to rebranding your business, the thought of changing the messaging and design can be overwhelming. Where do you start? What do you need? Who do you hire?

Fonts have strong personalities and a way of creating emotions. When designing a logo and brand for a business, it is important to understand the personality and target audience in order to choose the right font.

Colour affects our mood, sparks memories, and affects our buying decisions. The colours you choose to represent your brand shape the perception people have of your business.

Does your brand make people feel like they already know you, that they can trust you and that they can believe in your skills? Does it invite your potential clients to reach out?

Our client Heather her old logo from the very beginning. It didn't fit her target audience or her price point, which meant she wasn't attracting the right clients.

For years I worked by myself in my home office. It worked for a long time...until it didn’t. ​​I got lonely, bored and uninspired. Sound familiar?

Cheryl Byrne is a former senior executive, CEO and board chair who has transitioned into a leadership consultant and executive coach. She was in need of a new brand.

We are all too close to our business to see what is obvious to others. Many of us entrepreneurs spent most of our time in a bit of a bubble and we can't be objective. We need someone else to be a sounding board, to listen and help you see what you don't see.

You know your brand needs something, but you're just not sure what it is. That was the case for Cindy Wagman of THe Good Partnership

Before undertaking a rebrand, you first must get clear on the direction you want for your business. Do you know how big you want to grow, what kinds of clients you want to serve and the place you want to stake in your industry?

The owners of The Study Studio bought the business a number of years ago and it was time to give the outdated brand a complete overhaul.

I was very excited when Dr. Lisa Watson participated in the very first online session of Brand Camp last spring and we are both thrilled with the outcome.

In the 14 years since I started my business, I’ve had my share of amazing and challenging clients. But everyone once in a while a client comes along that has a way of reminding me why I do what I do and helps me to confidently own my strengths.