As entrepreneurs, we are wired differently. We are driven to do something bigger, to change the status quo, to share our gifts with the world, and to have a lasting impact.

We recently worked with a trial lawyer based in Chicago who specializes in medical malpractice and personal injury. I know what you're thinking...and it's probably not good. When I looked up branding for personal injury lawyers these are some of the images came up...

I'll be honest, writing a book was never something I thought I would do. It wasn't something I dreamed of doing as a kid and in fact, up until a few years ago, I wouldn't have even described myself as a writer.

You need to create a heart to heart connection with the people you want to work with. When you can connect with them on an emotional level, you have a greater chance of creating that connection.

December is always a time of reflection. It’s a time to see if I did what I set out to achieve this year. It reminds me of what I’ve accomplished…And it’s a reminder of the things that didn’t go well.

I’m very generous with my time and energy, and with gift-giving – when I find something perfect and meaningful for the person I’m buying for.

At the time I write this post – our entire country awaits game 6 of the NBA Championship with the Toronto Raptors and the Warriors.

So basically Canada is closed. Don’t call, don’t text…because we won’t answer. We have a game to watch.

I’ve been paying attention to why some entrepreneurs seem to be killing it and others are struggling – and I have noticed a pattern emerging.

Have you ever been in a position where you were on the phone with someone or on their website and you felt so overwhelmed with the options being presented that you found yourself shutting down?

Nothing makes me happier than going back through our projects and seeing the difference we've made to our client’s businesses.

Catherine Kerr came to us with an identity crisis. She's an amazing keynote speaker, workshop facilitator and performance trainer - however, her brand was missing the mark.

If your brand is what people believe about you, then your reputation truly IS your brand. It's how you make people feel, the impression you leave them with and the trust you build.

Does your headshot look like you? Does it express the essence of you authentically? Many people I meet or work with don't have a high quality, flattering or event current photograph of themself.

As I reflect on my year, I took a look to see which of my blog posts resonated most with my readers (aka you!) I've compiled a list of the top 5.

I believe that life is what you make of it. It's not what happens to you – it's how you react and what you learn that matters. It's what you make happen.

When it comes to rebranding your business, the thought of changing the messaging and design can be overwhelming. Where do you start? What do you need? Who do you hire?

Fonts have strong personalities and a way of creating emotions. When designing a logo and brand for a business, it is important to understand the personality and target audience in order to choose the right font.

Colour affects our mood, sparks memories, and affects our buying decisions. The colours you choose to represent your brand shape the perception people have of your business.