LAB NOTES
Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!
You: The Secret Ingredient to Your Brand's Success
Want to know why your personal influence matters? Integrating and bringing more of YOU into your brand will help you amplify your business, express your thought leadership and magnetize the right clients.
The Redesigned Canadian Passport
Today on the blog, I voice my opinion on why I think this flawed new design for the Canadian Passport symbolizes a weak identity. I share a new perspective on what went wrong, who's to blame and where we go from here.
Building a Better Future
In need of clear and powerful messaging and an impactful visual brand, the founders of Tridome sought out our expertise. In this blog post, I share their rebranding journey and before and after of their logo and websites.
The Dangers of People Pleasing
Stop sabotaging your brand and start making a big impact. In this blog I share the top three reasons why people-pleasing is a roadblock to success, and how embracing your authenticity can lead to a powerful, authentic brand.
Do You Know Your ‘Why’?
Your ‘Why’ is a genuine expression of why you do what you do. I see it as a measuring stick when making decisions in your business. If you deeply connect with why you do what you do, it makes those decisions easy.
When it’s time for a Brand Revolution
When our client Sandra Piccoli first came to us, she had recently left behind her corporate career to start her business. She got a logo and website created but quickly realized that they weren’t going to work.
Getting on the Map
Branding isn’t just for businesses – it’s also a powerful tool to put cities, regions, and countries on the map. In today’s blog post, I dig into the power of place branding and how when done right, it can create economic growth and development.
Protect Your Brand
It’s no secret that in today’s digital age, having a website is essential to reach and engage with potential clients. In today’s blog post I will share a cautionary tale and 4 reasons why it’s imperative for you to OWN your domain name.
The Evolution of Success
Even the most successful businesses can become stagnant or lose their relevance over time. In this blog post, I'll explore 4 reasons why even thriving brands need to embrace rebranding to stay relevant, competitive, and successful.
The Harry & Meghan Brand
Their downfall and how they can rise again.
Love them or hate them, The British Royal Family and most notably – Harry and Meghan Markle – are all over the news these days.
Lead with Impact
Legacy and revolution are powerful words, and I am using them with great intention as we enter 2023. Over the past year I started to dig even deeper into who I am and the impact I want to make on the world.
The KIA Rebranding Fail
Last year KIA underwent a rebrand, changing their logo and slogan in order to level up their brand. It was meant to be represent a new era for Kia, unfortunately, it has led to more confusion than anything.
Sicily has a Branding Problem
When I decided to move my family to Sicily for 10 months earlier this year, SO many people asked, “Why Sicily?” and “Aren’t you worried about your safety? You know they have a big problem with the Mafia there.”
The Damage to the FIFA Brand
Every 4 years the world is taken over with football fever (soccer in North America). After the years of Covid shutdowns and empty stadiums, it’s a relief to fans, players, sponsors, and advertisers that sporting events are back in full force.
Branding for Lawyers
In this blog post I’m going to share how – as a lawyer – you can shake up the law industry by creating a brand that stands out (it’s not that hard), builds trust with your audience and shows the world that all lawyers aren’t bad.
Branding for Coaches
We’ve worked with many coaches over the past few years, and they are all SO different, and yet when they came to us, many said they did the same thing with the same type of client.
In this blog post, I’m going to be sharing how – as a coach - you can stand out in a crowded marketplace and become known for something.
Distilling Your Brand Essence: How to Create Your Tagline!
Is it possible to describe the most important aspects and essence of your business in five words or less?
You bet! And, it’s not only possible, we’re going to show you how to do exactly that in this blog as we talk about your Brand Essence (aka your Tagline).
Make a Statement: What's Your Brand Position?
When we first start helping our clients discover their "Brand Position", a lot of them haven't even considered it because they aren't completely sure what a brand position is.
Design Spotlight: A Modern Treasure Map for Liz Lajoie
Have you ever taken the time to map out the journey your clients take with you? Perhaps it’s a bit disjointed, or it’s just not clear to your ideal people how they can work with you. Imagine having the clarity of a custom designed map of the entire process!
Features vs. Benefits: Why you need BOTH in your Marketing
We've been talking a lot recently about selling the benefits of your product or service rather than the features alone. But how can you be sure you're on the right path with your marketing? This blog will show you how to couple great features with great benefits for effective communication.