Many entrepreneurs are struggling with common branding mistakes that, once cured, can dramatically improve your brand's potential.

In a world where most of the population seems to have their noses stuck in some type of technological device, it’s no surprise that digital marketing has become the go-to method of marketing for many businesses.

As entrepreneurs, it’s easy to fall into the trap of saying yes to everything. Saying No is about making choices that align with your deepest values and vision for your life and business.

Imagine a business in 2024 that’s logo is a bucket of red paint being poured over the Earth and accompanied by the tagline "Cover the Earth."

Maia’s story of transformation and new beginnings is an inspiring one. Today I’m sharing her story and the power of branding in shaping not just a business, but a life.

So, you've just bought a business – congratulations! You've got the process, the equipment, and a client list. But here's the big question: Is the brand you bought any good, or does look like it belongs on a floppy disk?

We are so overwhelmed with social media, emails, text messages and task switching that the window to make a lasting impression is incredibly brief – we're talking less than 7 seconds.

Your Intellectual Property (IP) – the secret sauce that sets your services apart. Branding this IP not only adds value to your business but can also create new revenue streams and growth opportunities. Let’s dive into why and how you should brand your methodology.

What happens when you – as a multifaceted entrepreneur – have passions and pursuits that span beyond your primary venture?  How do you talk about all the amazing things you are up to if you can’t make sense of how they are tied together?

When and Why to Rename Your Business.
Your business name communicate volumes about your business values, services, and overall mission. But what happens when the name you initially chose no longer serves your brand?

How to leverage real estate tactics to elevate your business value before you sell. Does your brand reflect the true worth and potential of your business? If not – you are leaving money on the table.

In the world of dentistry, most brands look and sound the same. In our blog post today, we share the before and after of our client Alive Dental and the reasoning behind it.

When it comes to positioning your business for sale, your brand is a strategic tool and not merely superficial. It plays a key role in elevating your business, and ultimately, attract the right buyer for a premium sale.

The colors you choose to represent your brand shape the perception people have of your business. So that means your colors need to reflect your brand personality and the value you offer your clients and customers. 

Elon Musk's audacious decision to rebrand Twitter as X.com may be polarizing, but it highlights his visionary ideas and long-term thinking.

As an entrepreneur, finding your true niche can feel like searching for a needle in a haystack. Here’s the story of a client who had the needle in her hand the whole time…she just couldn’t see it!

My parents told me that if I ever wanted a car to drive, I'd have to learn to drive a stick shift.

I had to adapt or not drive. I chose adapt.

It’s easy to fall into the way things have always been done – not just in life but in business and industry. So when your company has been in business for decades, making the decision to rebrand can be a difficult one.

“How did you break your femur?”

This late night question I was asked recently had me consider how keen observation has the power to transform your business and you branding.

“Tell me about your trip to Uganda!” I’ve been asked this over and over again since I travelled there a few weeks ago and I love talking about it. Learn why I’m a raving fan and how you can build a business like this.