It’s easy to fall into the way things have always been done – not just in life but in business and industry. So when your company has been in business for decades, making the decision to rebrand can be a difficult one.

Learn how showing up authentically, sharing your opinions, and telling your story can amplify your personal brand and attract the right clients.

Learn how entrepreneurs over 50 are redefining retirement, building legacy businesses, and making an impact through their experience and expertise.

Today on the blog, I voice my opinion on why I think this flawed new design for the Canadian Passport symbolizes a weak identity. I share a new perspective on what went wrong, who's to blame and where we go from here.

In need of clear and powerful messaging and an impactful visual brand, the founders of Tridome sought out our expertise. In this blog post, I share their rebranding journey and before and after of their logo and websites.

Learn how rediscovering your ‘Why’ can transform your business, guide your decisions, and help you create the impact you’re meant to have.

When our client Sandra Piccoli first came to us, she had recently left behind her corporate career to start her business. She got a logo and website created but quickly realized that they weren’t going to work.

Let’s explore what legacy branding is, how to intentionally create one, and why it's important for founders, change-makers, and thought leaders who want to leave a lasting impact on the world.

Branding isn’t just for businesses – it’s also a powerful tool to put cities, regions, and countries on the map. In today’s blog post, I dig into the power of place branding and how when done right, it can create economic growth and development.

It’s no secret that in today’s digital age, having a website is essential to reach and engage with potential clients. In today’s blog post I will share a cautionary tale and 4 reasons why it’s imperative for you to OWN your domain name.

Even the most successful businesses can become stagnant or lose their relevance over time. In this blog post, I'll explore 4 reasons why even thriving brands need to embrace rebranding to stay relevant, competitive, and successful.

In periods of reset, there are always great opportunities, and now is no different. Let’s shape the trends rather than follow them. Here are 5 key business trends I see being important this year and beyond. 

Learn from Harry & Meghan’s brand missteps and discover how curating vulnerability can strengthen your personal and professional brand.

Legacy and revolution are powerful words, and I am using them with great intention as we enter 2023. Over the past year I started to dig even deeper into who I am and the impact I want to make on the world.

Last year KIA underwent a rebrand, changing their logo and slogan in order to level up their brand. It was meant to be represent a new era for Kia, unfortunately, it has led to more confusion than anything.

When I decided to move my family to Sicily for 10 months earlier this year, SO many people asked, “Why Sicily?” and “Aren’t you worried about your safety? You know they have a big problem with the Mafia there.”

Every 4 years the world is taken over with football fever (soccer in North America). After the years of Covid shutdowns and empty stadiums, it’s a relief to fans, players, sponsors, and advertisers that sporting events are back in full force.

In this blog post I’m going to share how – as a lawyer – you can shake up the law industry by creating a brand that stands out (it’s not that hard), builds trust with your audience and shows the world that all lawyers aren’t bad.