The colors you choose to represent your brand shape the perception people have of your business. So that means your colors need to reflect your brand personality and the value you offer your clients and customers. 

It’s easy to fall into the way things have always been done – not just in life but in business and industry. So when your company has been in business for decades, making the decision to rebrand can be a difficult one.

Today on the blog, I voice my opinion on why I think this flawed new design for the Canadian Passport symbolizes a weak identity. I share a new perspective on what went wrong, who's to blame and where we go from here.

Your ‘Why’ is a genuine expression of why you do what you do. I see it as a measuring stick when making decisions in your business. If you deeply connect with why you do what you do, it makes those decisions easy.

Have you ever taken the time to map out the journey your clients take with you? Perhaps it’s a bit disjointed, or it’s just not clear to your ideal people how they can work with you. Imagine having the clarity of a custom designed map of the entire process!