LAB NOTES

Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!

Branding Laura Beauparlant Branding Laura Beauparlant

The Power of Naming

When and Why to Rename Your Business.
Your business name communicate volumes about your business values, services, and overall mission. But what happens when the name you initially chose no longer serves your brand?

Read More
Branding Laura Beauparlant Branding Laura Beauparlant

The Evolution of Success

Even the most successful businesses can become stagnant or lose their relevance over time. In this blog post, I'll explore 4 reasons why even thriving brands need to embrace rebranding to stay relevant, competitive, and successful.

Read More