LAB NOTES

Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!

Branding, Entrepreneurship Laura Beauparlant Branding, Entrepreneurship Laura Beauparlant

Branding Your IP

Your Intellectual Property (IP) – the secret sauce that sets your services apart. Branding this IP not only adds value to your business but can also create new revenue streams and growth opportunities. Let’s dive into why and how you should brand your methodology.

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Branding Laura Beauparlant Branding Laura Beauparlant

The Power of Naming

When and Why to Rename Your Business.
Your business name communicate volumes about your business values, services, and overall mission. But what happens when the name you initially chose no longer serves your brand?

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Laura Beauparlant Laura Beauparlant

ASMR – Is it Right for Your Brand?

If you haven't heard of ASMR yet, you're not alone, but it's time to get acquainted. ASMR might just be the marketing strategy you never knew you needed.

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